Our philosophy is based on some very simple principles


- Wealth does not have to be created at the expense of others!

- Consumers have the power to make a change!

- There is not ONE big step for humanity but many small steps by many people!

- Globalisation is an opportunity, its positive potential just has to be sized!

- If we can improve something then let's do it!


These are the principles we believe in. They are the reasons that motivate us not only to demand humane working conditions and a gentle handling of nature but also to provide everybody with an alternative. At the same time nobody has to dispense with anything. It's still fun, it's still lifestyle, it's still fashion.